In this new commercial for KIA, our multi-office VFX team brings to life the story of a lonely firefly finding friendship.
Working with director Lee Ford, we used a combination of character animation and FX simulation to portray how our hero, and later several hundred more fireflies, become transfixed by the KIA Sportage.
A vast all-round VFX effort topped off by Jonny Thorpe’s evocative colour grading.
Lee J Ford
Creative Director & Project Lead: Duncan Malcolm
VFX Shoot Supervisor: Kyle Obley
3D Lead: Julian Johnson
3D Artists: Julian Johnson, Georgios Papaioannou, Sebastian Kowalski, Alastair Hearsum, Davide Uccellani, Matt Fletcher, Dominic Griffiths, Lewis Power, Rüdiger Kaltenhäuser, David Wanger, Mateusz Kozlowski, Václav Patka, Abegayle Elmes, Darren Macpherson
2D Artists: Duncan Malcolm, Anthony Laranjo, Emir Hasham, Sean Moran, Nils Crompton
Colourist: Jonny Thorpe
Producer: Roman Lukyanov
COO: Duncan Buxton