Collaborating with Blinkink on Axe’s new film was an absolute pleasure. Our team skilfully blended visual effects and in-camera trickery to illustrate the power of scent-based attraction in this dreamy creation by director Joseph Mann.
From the multiple plate compositing of the protagonist’s dive into the sweatshirt to the swirling CG ice creams that have a life of their own, every detail contributes to highlighting the scent’s essence throughout the film. The meticulous integration of set-build, models and CG for the boat scene and for the body-twisting finale brings the film together, while Jonny Thorpe’s masterful colour grading provides the perfect finishing touch.
CREDITS
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AGENCY
Martin Agency
DIRECTOR
Joseph Mann
PRODUCTION CO.
Blinkink
GLASSWORKS
Lead 3D Artist: Matthijs Joor
3D Artists: Lewis Power
Lead 2D Artist: Anthony Laranjo
2D Artists: James Mortner, Judy Roberts, Artur Katrancioglu, Michael Aveling, Sean Moran,
Urs Furrer, Kyle Obley
Colourist: Jonny Thorpe
Colour Assist: Daniela Rotaru
Executive Producer: Roman Lukyanov
Producer: Kim Bryde